SHARE Cookies are definitely on the decline. If in company mailing list 2020 its scope was still 82%, this figure will be reduced this year to just 72%. What will targeting be like in times to come? What alternatives to third-party cookies are particularly spreading the wings these days? What is the best company mailing list method marketers can adopt to collect first-party data? A recent study carried out in Germany by Annalect provides answers to these and other questions. To carry out this report , the Omnicom Media Group subsidiary has put 13 data providers company mailing list and DSPs under scrutiny and has also evaluated more than 6,000 million advertising impressions in the programmatic buying ecosystem. From the research undertaken by Annalect it follows that cookies company mailing list are definitely on the decline . If in 2020 its scope was still 82%, this figure will be reduced this year to just 72%. In 2021, 18% of targeting will be carried out using mobile identifiers, compared to 16% the previous year. For its part, the company mailing list «share» of «login data» will grow from 1% to 9% over the next twelve months . It seems, in this sense, more than evident that the marketing industry has finally come to terms with the idea that cookies are doomed to die. Not surprisingly, Google company mailing list plans to block the once ubiquitous third-party cookies in its Chrome browser in early 2022. And this block will mean the de facto demise of the company mailing list controversial cookies. Reliance on cookies is stronger in some industries than others In its study, Annalect also individually examined seven different sectors (automotive, FMCG, B2B, retail, "tech & durables", finance and insurance, and media and company mailing list entertainment) and very interesting trends can be inferred from its analysis. The proportion of personal information rooted in "login data" will double, for example, from 5% to 11% over the next few months in the FMCG industry , where "mobile company mailing list advertising IDs" (MAIDs) will also increase from 3% to 9%. In this sector, contextual targeting will also jump from 4% to 10%.

Clubhouse, a sensational "hype" that could be company mailing list deflated (or not) due to its privacy defects Esther Lastra Written by Esther Lastra January 19, 2021 at 3:50 p.m. Updated on January 21, 2021 at 1:49 p.m. SHARE As long as the user is (necessarily) generous with the personal data that they company mailing list make available to Clubhouse, the app allows them to listen live to a good number of live podcasts or even start company mailing list new chats from scratch. For a few days there has been no talk of anything else in the arena of marketing and advertising . A new breed of social network called Clubhouse is company mailing list suddenly on everyone's lips and the fact that it is only possible to access this platform by invitation is exacerbating to infinity and beyond what is already the first "hype" 2.0 of the recently released year 2021. In Clubhouse , which pivots company mailing list solely and exclusively around content in audio format, the user has the possibility of listening to live conversations company mailing list on a plethora of topics. But to drink from such a mighty source of knowledge, the user must also largely give up their own privacy. Without going any further , when the user company mailing list enters (always by invitation) in Clubhouse, he also gives the phone numbers of his contacts to those responsible for the application (available today only and exclusively on iOS). If you do not see the embedded video correctly, click here Clubhouse is not only company mailing list the most popular social network of the moment, but also wants to know as much as possible about those who come to its domain , explains Eva-Maria Weiß in an article for Heise . This app , which has begun to gain prominence in company mailing list our country very recently, largely owes the phenomenal buzz around it to its exclusivity . In the Clubhouse, "celebrities" like Drake or Jared Leto happily chat, but to go there you have to do it with an invitation.